The Positional Advantage™

Most small businesses don’t have marketing problems.

They have positional problems.

The Positional Advantage is how you fix that.

Why Position
Matters More
Than Marketing

During my 15+ years of running a creative agency, delivering strategy days and working inside small businesses as a fractional marketing lead, I kept seeing the same patterns.

Businesses that should have been doing well… weren’t.

Not because they lacked talent.
Not because they lacked effort.

But because they were trying to fix symptoms instead of the root cause.

They didn’t have a marketing problem.
They had a positional problem.

So I built a way of diagnosing and strengthening a business’s position.

Engaged women having a lively discussion with laptops and coffee in a cozy, elegant room.

Introducing
The Positional
Advantage

In chess, position is everything.

Beginners often focus on tactics – clever moves, quick wins, flashy attacks.

Masters focus on position – where the pieces sit, how they relate to each other and what that means for the long game.

Business is exactly the same.

Most founders are obsessing over moves, but very few are looking at their position.

As an International Chess Master and small business strategist, this parallel became impossible to ignore.

So I built a way of looking at small businesses through the lens of position.

I call it The Positional Advantage.

The Five Positions
Every Small Business
Must Get Right

A business has a Positional Advantage when
these five points are strong and aligned.

Sabrina Chevannes, a versatile podcaster, business owner, and chess enthusiast, captured in a professional setting, showcasing her expertise in entrepreneurship and strategic thinking.

You don’t need to understand these yet.
You just need to know they exist.

Signs You’re Fixing
the Wrong Thing
in Your Business

If you’ve ever felt like:

A woman sitting at a desk with a laptop, focused on her work, representing a professional environment for a podcaster, business owner, and chess enthusiast.

You’re busy but nothing is changing

A woman podcasting at a microphone with a laptop, representing Sabrina Chevannes, a business owner and chess enthusiast, in a professional studio setting.

You’re posting more but getting nowhere

A confident woman speaking into a microphone during a podcast recording session, showcasing her expertise as a podcaster and business owner.

If you’ve ever felt like:

A woman speaking into a microphone during a podcast recording session, with a professional setup and soundproof background.

You’ve hired people but it hasn’t helped

A woman podcasting at a microphone, wearing headphones, in a professional studio setting, representing Sabrina Chevannes, a business owner and chess enthusiast.

You keep launching new things
hoping one will work

You feel stuck but can’t explain why

This is why.

You’re trying to fix the wrong thing.

This is what a positional problem looks like.

How I Apply
The Positional
Advantage
With Clients

Every way you can work with me is simply an application of this framework.

• A Strategy Day is a full Positional Diagnosis
• Fractional CMO work is ongoing Positional Optimisation
• N0BS is a community of founders building a Positional Advantage

All of it starts with understanding position first.

Professional woman smiling at her desk in a cozy library setting, showcasing her as a podcaster, business owner, and chess enthusiast with a confident and approachable demeanor.

You Don’t Need More Effort.
You Need A Better Position.

This is The Positional Advantage.

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